Best Website Designer and Linking

With the popularity of the Internet and changing technology it is essential to be aware of your visitor. Correct linking of your website is a big key to Search Engine Optimization (top placement of keywords). Does your site communicate important information to the Search Engines and your Visitor? Each page should be obvious to the visitor with content, keywords and how to contact you. With the correct website design commerical, website designer industrial, architecture and graphic design layout you help improve the user experience. Excellent navigation, for your visitor and the search engines is just as important as the look and feel of your website. Search Engines use the site maps & architecture within your website design to crawl and index your pages.

WHAT LINKS COUNT for SEARCH ENGINES & YOUR VISITORS?

• Internal Links>>Page Focus of Products or Services
• Backwards Links>>Link Popularity, inbound links to website
• Forward Links>>Link going out of site
• Anchor Text Links>>tells where link is going
• Site Map>>One page where search engines see all links

Link Popularity is different Than Link Architecture

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Links give clear directions for the search engines to follow. They act as a road map of your website for search engine crawlers /spiders. Site Map pages are also valuable resources for search engines, providing one central area the engine can see links to your entire site. The more of your website the search engine sees, the more times you will appear in a search result for a certain keyword phrase.

It's very important that you have "Anchor Text Links" in your website design that contain keywords of where visitor is going once they click on the link. Search engines not only follow links, they also analyze the text within them to help determine a sites relevancy.

For search engine marketing to succeed, good link architecture is essential. Not only does it create a consistent user experience that will make your end users happy, it ensures you are taking the right steps to be seen by search engines. Being seen is the best way to grow your online business. If people can't find you, no matter how compelling your message, offer or service, your online business won't find the audience that's already looking for you.

Many webmasters try to get as many links to their website as possible and some companies even offer "1000 links to your website within minutes".

When you build links to your website, you should act as if search engines didn't exist at all. Just use common sense. Don't focus on the Google Page Rank or the search engine ranking of a website.

Ask yourself is it RELATIVE: Is the website related to your site? Would it make sense for web surfers if they linked to you and you linked to them?

Just use common sense. Search engines try to put human common sense into mathematical formulas with their search engine algorithms. If you have good link partners, you'll get targeted visitors from your link partners as well as higher search engine rankings because of high link popularity and high quality links.

Google Page Rank-Linking and Search Engine Relationship

The theory behind PR is quite simple. The more relevant back links a website has, the higher its PR, and accordingly the more importance Google places on its content meaning higher rankings.

Remember, PR and back links alone don't determine the rankings. There is a myriad of other factors that the search engine algorithms use to decide where your website will appear in the SERPs (Search Engine Results Page), but they have been recognized as having a significant impact.

Guidelines around Relevance and Quality

The more Relevant the link the more importance Search Engines considers your site as having value. Relevant quality links are the most important.

-Content of the page in related to the user’s query
-Keywords that an advertiser selects in relative to page content
-Substantive content on the page to fulfill the user’s request
-Avoiding content that is duplicated that will lessen users experience

• Contact vendors-suppliers-resellers, ask them to link to you.
• Contact your Industrial Associations, ask them to link to you.
• Contact Organizations that you are a member to link to you.
• Be sure your link works in Publications you advertise in
• Contact businesses you are not in competition with and link to one another.
• Contact Chamber of Commerce and City Sites to get links.
• Submit your site to Search Engine Directories.

Website Navigation and Linking

Navigation must be consistent through-out and the categorical structure simple no more than 3 clicks from source. Place in Tiers of hierarchy. Do not overwhelm visitors with too many complicated options get to the point of your site on the first page.

Ideally, a search engine should start at your home page and crawl through your entire website looking for information to index your website.

AVOID LINKING your Website LIKE THIS

• Link farms
• Non-quality linking-links unrelated to your business model

Link Building and the Correct Way To Do It

Tip: Understand the site you are making the request from

• What's it About
• What's the best place for a link?
• How can you make this easy?

The quality of a link always carries more weight than the quantity of links. It's much better for a site to have a small number of high-quality links than to have a large number of low-quality links.

In an ideal situation, of course, a website should have a large number of high-quality links. Link development takes time. If a site has>>a large number of high-quality links; >>keyword-rich text; and >>a site and page architecture the search engines (and end users) can follow, then qualified search engine traffic isn't an issue. It's very difficult to imitate high-quality link development.

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