Tips for Website Marketing & Optimizing Your Website

Tracking each month, or weekly is as important as monitoring your COGS, Revenue or ROI. First track results of your website visitors see before and after results. You cannot measure what you cannot track.

1. Research is all-important when optimizing or designing your web site. Target the correct keywords. Typically using keyword phrases, not single words.
   
2. Brainstorm with your co-workers create a list of keywords that are used to describe each of your web pages. Does somebody type in waterjet cutting, (2 words) or water jet cutting (3 words) for example? Gain new visitors each year just by understanding the correct creative keyword phrases for your web site.
   
3. Determine primary keyword phases to apply to individual website pages. Group keyword phrases in buckets for each page of your website.
   
4. Remember the Human Eye vs. the Search Engine Eye a balance of look and feel with proper coding is extremely important. Grouping related items structure & organization is important. Search Engines are not human beings!
   
5. Ad copy on website pages is critical. Write 200-300 words of keyword rich ad copy. Great content is important to get your site listed at the top of search engines. Your content must be unique and better than your competition.
   
6. Title Tag creation. This is the most powerful component of SEO. Search engines use this information to categorize your website. Make this tag keyword rich, containing less than 80 characters.
   
7. Happy talk? Such as...Please take a tour, come back and see you soon. Happy talk must be taken out of your website pages. This is ad copy that conveys no useful information. Badly written with generic focus small talk.
   
8. Create a clear vision when building your web site. Ask yourself. What web site is this? What page am I on? What are the major sections? What are my options at this level? Did you loose any of your navigation options when moving from page to page? Have a few associates go thru your site and see if they can answer these questions.
   
9. Consider every web page developed as an entry page of your website. If a company promises you will be 1st on Google … walk away as fast as possible!
   
10. When you choose a web site designer, did you ask about driving traffic to your website? Most designers design only. It is another skill to have the site found on search engines.
    

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