Marketing Your Web Site is NOT for Businesses Saying:

1. Everybody knows my products and services.
2. I do not believe ALL business is transforming to the internet.
3. My sales people are in charge of the buying process. No they are not has there has been a shift in power, buyers going online.
4. I don't have time to spend thinking about promoting my business.
5. That you are able to increase results while decreasing cost.
6. Convince yourself that you have been in business so long customers will automatically come to you.
7. Forget that there are new potential and current customers who would do business with if they were reminded.
8. Tell yourself it costs too much to advertise.
9. Overlook the fact that advertising is an investment not an expense.
10. Be sure not to provide an advertising budget to produce new business.
11. Forget that you have to keep reminding your established customers that you appreciate their business.
12. Just assume everybody knows your complete product and service line.
13. I can figure out my Search Terms without a tracking tool. I know what people type in.

Protect Your Current Business

Why Businesses Drop Their Web Site Advertising Programs

• Corporate changes
• No Tracking Method (no perceived value) Tracking Tool for Web sites
• Change in decision maker
• Business in Bankruptcy
• No investment of time in really knowing, most companies guess
• Lost one of their largest customers
• No cash flow

Factors in Advertising & Promoting Your Web Site

Reliability: Years In Business, Experience, Size of Firm, Licenses, Certifications

Authorized: Brands, Trade Marks, Manufacturer, Dealer, Distribution, Service

Special Services: Trained Employees, Reason To Buy, Market Edge

Completeness: Sizes, Type, Capabilities, Materials, Scope, Variety, Cost, Quality, Specialized Services, Pickup, Delivery, Hours, Brochures

Artwork: Company Logo, Picture of Products or Services,

Location: Address, Nearest Intersection, Landmarks, Map